Brian Hill and Dee Power's latest book, 
The Pocket Small Business Owner's Guide to Business Plansleads you through the process of
how to create a business plan from start to finish. Order your copy now, published by Allworth Press.
Improve the chances of your new business's success with a winning business plan. Many entrepreneurs look at business planning as a necessary evil. Something that has to be slogged through if they want start-up capital. A business plan is much more than that.
The process of writing a business plan is really the process of building your business. As you develop the plan you:
Define your market - who are your customers?
Prepare a battle plan against your competitors - what does your company have they don't?
Develop hard hitting marketing strategies - your customers are out there, how will you reach them?
Don't leave all this to chance, the back of an envelope, or in your head.
A business plan is your roadmap to success.
The Pocket Small Business Owner's Guide to Business Plans shows you
how to create a business planfrom start to finish. Order your copy now.
Don't Destroy Your Chances
If you're looking for capital you can destroy your chances right off the bat with a poorly thought out business plan. That's bad news for you and your company.
Investors cite lack of clarity as the number one critical mistake entrepreneurs make in their business plan. In other words the investors can't figure out from the plan how the company will make money for their investment.
A business plan should lead the investor step by step and answer these questions.
What problem does the customer have?
How does the product solve the problem.
How big is the market?
How will the market be reached
Who are the competitors?
What's the unique selling proposition of the product?
How will the company make money
What's the growth potential of the company?
Do You Need a Business Plan Yes! If You:
Want to Jump Start Your Business. A business plan is a management tool. Writing a business plan: Shows where you have been, clarifies where you want to go, and determines the objectives, strategies and action plans to get you where you want to be. If you want to increase sales and improve the bottom line, you need a business plan.
Are Deciding Whether To Start A Business.
A business plan improves the chances for success, focuses your efforts, and helps you avoid making serious mistakes. One out of every five businesses fail, if want to beat those odds you need a business plan.
Need An Investor/Partner.
Entrepreneurs looking for investors or a business partner must have a well thought out, logical business plan which demonstrates considerable upside potential for the business. The banker is content to get his money back plus 10% interest. The investor wants a return of 30% to 50% or more. If you want to attract capital, you need a business plan.
Are Seeking A Bank Loan.
A business plan is used to inspire confidence in their banker and convince her/him that the business is a good credit risk. It is written very logically, with an emphasis on the financial projections and presentation of historical financial results. If you want a bank loan at the best terms possible, you need a business plan.
The Pocket Small Business Owner's Guide to Business Plans shows you
how to create a business plan from start to finish. Order your copy now.
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